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The MSC (Marine Stewardship Council) works to reverse the effects of overfishing through global market change.

Our Vision

…is of the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations.

The MSC solution has 3 parts:

  1. Recognise and reward fisheries that fish sustainably
  2. Work with fishery and commercial partners to build a market for sustainable seafood
  3. Provide an easy way for everyone to find seafood from a sustainable fishery: the blue MSC ecolabel.

Look for the ecolabel

Our blue fish label is the most recognised seafood ecolabel in the world and appears on over 20,000 products, which are fully traceable to over 200 certified fisheries worldwide.

Image showing a hand reaching out to pick up a seafood product from a supermarket shelf bearing the MSC ecolabel

Shoppers increasingly choose certified sustainable seafood.

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