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20 years of the MSC: a view from WWF

John Tanzer WWF

Responses from John Tanzer, Practice Leader, Oceans, WWF International to questions from the MSC for its 20th anniversary communications.

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Meet the seals who only eat sustainable fish

Skansen's new sourcing policy means a plentiful supply of sustainable herring to keeps its resident seals happy.
Amanda the grey seal being fed by a keeper at Skansen in Stockholm

At Stockholm’s open air museum and zoo, Skansen, grey seal Amanda and her friends only eat sustainable fish. As of summer 2015 the attraction’s resident marine mammals are fed MSC certified sustainable herring exclusively.

For Skansen becoming a more sustainable, environmentally friendly site is something that involves everyone, including its animals. It joins a handful of pioneering zoos and aquaria in Europe who have moved to serving certified feed.

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Sustainable studies: Cornell University’s commitment to certified seafood

Steven Miller, Director of culinary operations at Cornell University, talks sustainability.
Chef Steven Miller of Cornell University, New York state talking to diners at table

Steven Miller is Director of Culinary Operations at prestigious Cornell University in Ithaca, New York. Cornell received MSC’s Chain of Custody certification in 2012 and all the wild-caught seafood served across its 30 eateries is certified sustainable. Cornell also serves sustainable farmed seafood. Steven talks to us about his career and Cornell’s commitments to sustainability.

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MSC Ocean Ambassadors: Surfer and artist Felicity “Flick” Palmateer

MSC's Oceania team catches up with Sustainable Seafood Day and World Oceans Day ambassador, pro surfer and artist, Felicity "Flick" Palmateer.
Surfer and artist Flick Palmateer in front of her World Oceans Day mural, Bondi Beach, Sydney, Australia

Every year, MSC Oceania runs the Australia-wide Sustainable Seafood Day. In 2015, the team took to the sea, the streets and social media with their #ForTheSea hashtag and the help of advocates from all walks of life. Explorers, researchers, health practitioners, athletes joined to celebrate how choosing sustainable seafood can help keep our oceans healthy. One of these ‘Ocean Ambassadors’ is pro surfer and artist Felicity “Flick” Palmateer, who has also been involved in June’s World Oceans Day. The Oceania team caught with her to talk about her involvement and her love of the ocean.

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Seafood Insight: Bird’s Eye view of sustainable frozen fish

MSC UK's Seafood Insight series continues with views from insiders. Peter Hajipieris talks about Birds Eye's long commitments to sustainable frozen fish.
Peter Hajipieris of Bird's Eye Iglo winner of MSC UK award for frozen foods 2014

Peter Hajipieris is director for Corporate Social Responsibility at Iglo Foods Group which owns the Birds Eye brand, winner of the frozen food category in the MSC UK awards this year. In 2015, Iglo Group will introduce the MSC ecolabel on packaging of all its certified wild fish products across Europe, including the company’s much loved fish fingers.

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