My belly full from one too many meat-centric dinners I find myself thinking the Italians are onto something with their seafood-focused Christmas meals. I live in Canada, blessed by three oceans and millions of lakes, I work for the MSC… So why, oh why do I persist with my views that a holiday meal must include turkey or ham? Time to buck tradition!
The MSC has been setting standards for sustainable fishing for over 15 years now. Fisheries can verify that they operate sustainably, and consumers can choose their fish and seafood on that basis.
So I thought let’s link Christmas to the ‘principle product’ of our work: labelled, certified fish to eat. Though I work in the UK where fish isn’t traditionally part of the Christmas menu, many countries do celebrate with seafood delicacies. If we take a more international view, there are plenty of fantastic and Christmassy fish products available with the MSC ecolabel: smoked salmon, lobster, caviar, herring, the list goes on…
Sam Wiley is the CEO of American family business Wiley’s Finest whose Alaskan Fish Oil sustainable supplements are all MSC certified. In this post he gives insider’s explanation of what certification means and why his products proudly carry the ecolabel.
You may not have noticed it on our package, but the blue check mark on the front of every box is called the Marine Stewardship Council ecolabel. This is a prestigious and difficult to obtain certification: by our count (as of Feb 23rd 2014), only 27 fish oil supplements are MSC certified out of the thousands of different Fish Oil supplements sold worldwide.