Recent independent market research shows that globally 63% of seafood consumers look for ecolabels for a trusted source of information. The MSC has earned this trust. Since our formation in 1997, we have developed the world’s most recognised certification and ecolabelling program for sustainable wild-caught seafood.
When you look at a piece of meat, or a piece of fish, it’s often difficult to tell what species it is. Turn it into a pie or a fish cake and the difficult becomes the impossible. That’s where DNA testing helps. With a sample half a centimetre wide dropped into a little tube of preservative, you can find out if your fish is what the packet says, or if it is something else. It’s not even very expensive.
Food fraud, simply put, is the selling of food products with a misleading label, description or promise.
Throughout history, dubious traders have looked to profit from substandard, less desirable or counterfeit products. From chalk in flour to horsemeat sold as beef – food fraud is as old as industrial food production itself. Tricks of the trade have included colouring vegetables with copper[i]; diluting milk with water[ii]; substituting herbs for other plants[iii]; and bulking up lamb curries with beef or chicken[iv].
Healthy tuna populations are essential to thriving oceans and fishing economies as well as being an important source of food. Tuna are among the most commercially valuable fish on the planet, providing livelihoods for artisanal fishing communities through to supporting large multinational companies. As such, protecting tuna populations and ensuring that they are fished in a sustainable way, is a global conservation and development priority.
Seafood is well known as a source of healthy oils and nutrients. Studies show that fish oils are good for your heart, brain and bones. Some claim that they can protect you from the effects of air pollution and reduce the signs of aging .
For many, eating certified sustainable fish as part of a balanced diet is an effective way of ensuring that we receive the nutrients, protein and oils we need. But there’s also a growing preference to supplement diet with fish based products in the form of Omega-3 rich fish oils.