The MSC has been setting standards for sustainable fishing for over 15 years now. Fisheries can verify that they operate sustainably, and consumers can choose their fish and seafood on that basis.
So I thought let’s link Christmas to the ‘principle product’ of our work: labelled, certified fish to eat. Though I work in the UK where fish isn’t traditionally part of the Christmas menu, many countries do celebrate with seafood delicacies. If we take a more international view, there are plenty of fantastic and Christmassy fish products available with the MSC ecolabel: smoked salmon, lobster, caviar, herring, the list goes on…
