With many years’ experience in the hospitality sector, Andrei Lussmann set up Lussmann’s Fish & Grill in 2002. He wanted to combine great value and service with ethically sourced food. He now has four restaurants in Hertfordshire, England, all built on the same high principles. Here he talks about his enduring commitment to good sourcing and how his business came to be MSC certified.
When you look at a piece of meat, or a piece of fish, it’s often difficult to tell what species it is. Turn it into a pie or a fish cake and the difficult becomes the impossible. That’s where DNA testing helps. With a sample half a centimetre wide dropped into a little tube of preservative, you can find out if your fish is what the packet says, or if it is something else. It’s not even very expensive.
Dr Amadou Tall is a former member of the MSC’s Technical Advisory Board. His vision is to see the MSC boost its presence in Africa and other developing regions as he believes there is now a political will to manage such resources responsibly.
How would you describe your time on the MSC Technical Advisory Board?
One of the first things I learnt on the Technical Advisory Board (TAB) was that there are lots of acronyms [laughs]. At a later stage I contributed along with colleagues to the MSC Chain of Custody Standard, including DNA testing. I also worked on the question of how to certify fisheries in Africa, where there are many artisanal fisheries. During my tenure I’ve had many proud moments. However, the highlights for me will be when we concluded the MSC Chain of Custody Standard review and when the MSC and the African Union InterAfrican Bureau of Animal Resources decided to work together.
Sam Wiley is the CEO of American family business Wiley’s Finest whose Alaskan Fish Oil sustainable supplements are all MSC certified. In this post he gives insider’s explanation of what certification means and why his products proudly carry the ecolabel.
You may not have noticed it on our package, but the blue check mark on the front of every box is called the Marine Stewardship Council ecolabel. This is a prestigious and difficult to obtain certification: by our count (as of Feb 23rd 2014), only 27 fish oil supplements are MSC certified out of the thousands of different Fish Oil supplements sold worldwide.
Alison Roel is a product integrity manager in the MSC’s Standards team. She has been instrumental in the coordination of DNA testing on MSC labelled products. In late 2013, Alison appeared in an episode of the National Geographic Wild documentary series Mission: Save the Ocean discussing her work. Here she talks about her experience and why traceability is important.