Year reviews… either you love them or you hate them, but there’s no way around them come mid-December. Joanna Jones, marine lover and intern at the MSC, looks at the past twelve months and picks her top five MSC moments.
Recent independent market research shows that globally 63% of seafood consumers look for ecolabels for a trusted source of information. The MSC has earned this trust. Since our formation in 1997, we have developed the world’s most recognised certification and ecolabelling program for sustainable wild-caught seafood.
When you look at a piece of meat, or a piece of fish, it’s often difficult to tell what species it is. Turn it into a pie or a fish cake and the difficult becomes the impossible. That’s where DNA testing helps. With a sample half a centimetre wide dropped into a little tube of preservative, you can find out if your fish is what the packet says, or if it is something else. It’s not even very expensive.
Food fraud, simply put, is the selling of food products with a misleading label, description or promise.
Throughout history, dubious traders have looked to profit from substandard, less desirable or counterfeit products. From chalk in flour to horsemeat sold as beef – food fraud is as old as industrial food production itself. Tricks of the trade have included colouring vegetables with copper[i]; diluting milk with water[ii]; substituting herbs for other plants[iii]; and bulking up lamb curries with beef or chicken[iv].
Alison Roel is a product integrity manager in the MSC’s Standards team. She has been instrumental in the coordination of DNA testing on MSC labelled products. In late 2013, Alison appeared in an episode of the National Geographic Wild documentary series Mission: Save the Ocean discussing her work. Here she talks about her experience and why traceability is important.