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Credible ecolabels create consumer trust

by Camiel Derichs
Camiel Derichs, Regional Director of Europe at the MSC, on why setting minimum requirements for seafood ecolabels is a good idea.
Assortment of fish at fish counter in Germany

Recent independent market research shows that globally 63% of seafood consumers look for ecolabels for a trusted source of information. The MSC has earned this trust. Since our formation in 1997, we have developed the world’s most recognised certification and ecolabelling program for sustainable wild-caught seafood.

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Welcome to the Marine Stewardship Council’s global blog

Maldives pole and line skipjack tuna fishers

Welcome to our new blog from the Marine Stewardship Council where we will explore our vision to safeguard seafood supplies for this and future generations. With your support for our ecolabel and fishery certification program we can make that vision a reality.

We will use this blog to explain why seafood matters. We will explain our sometimes complex standards and principles; we will introduce you to some of the people who work hard behind the scenes at MSC; we will offer perspectives on the urgent issues facing our oceans; we will explore species we all love, such as beautiful tuna that cruise the oceans up to 55 miles an hour, bring you photoessays from our fisheries and gorgeous picture galleries from the deep, and of course we will give you tasty suggestions for all the MSC labelled fish you can eat.

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