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Credible ecolabels create consumer trust

by Camiel Derichs
Camiel Derichs, Regional Director of Europe at the MSC, on why setting minimum requirements for seafood ecolabels is a good idea.
Assortment of fish at fish counter in Germany

Recent independent market research shows that globally 63% of seafood consumers look for ecolabels for a trusted source of information. The MSC has earned this trust. Since our formation in 1997, we have developed the world’s most recognised certification and ecolabelling program for sustainable wild-caught seafood.

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