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The sustainable fish that’s transforming the British seafood business

The MSC's George Clark follows the trail of Cornish hake from ocean to plate and celebrates some pioneers of the UK seafood business
MSC certified Cornish hake fishing vessel, Ajax PZ36.

Recent years have seen considerable growth in interest for serving MSC certified sustainable seafood in the UK’s restaurants and fish and chip shops. Much of this is driven by the preferences of increasingly aware consumers.

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Fish and Chip shops across the UK and Ireland help to #TurnTheTide

The MSC's #TurnTheTide campaign celebrates sustainable fish & chips.
Fish and chips meal

The MSC’s #TurnTheTide campaign celebrates the collective impact achieved by 75 MSC certified fish and chip shops across the UK and Ireland. By visiting these fish and chip shops, buying the quintessential British takeaway and sharing your experience online you can help promote their fantastic efforts and encourage others to help #TurnTheTide with us!

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