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MSC as an agent of change in the global seafood trade

by Nicolas Guichoux
February 25, 2014
Nicolas Guichoux explains why seafood matters to him and why he's passionate about sustaining this commodity in a growing global seafood trade.

I grew up in Brittany, which is surrounded by the sea; half of France’s fish is caught and landed there, so where I’m from has certainly influenced me in my choices. Before I moved to the MSC, I was working as an export manager for a leading seafood processor in France, and one of my Swiss customers asked me to source some MSC certified hoki, which was my first interaction.

I found the concept really interesting. At the time the anchovy stock off the coast of France was collapsing. My cousin was a fisher in that fishery, so I knew of the threats to livelihoods and to the area, and thought: yes, we need a positive system to encourage sustainable management of fisheries.

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