Nicolas Guichoux explains why seafood matters to him and why he's passionate about sustaining this commodity in a growing global seafood trade.
I grew up in Brittany, which is surrounded by the sea; half of France’s fish is caught and landed there, so where I’m from has certainly influenced me in my choices. Before I moved to the MSC, I was working as an export manager for a leading seafood processor in France, and one of my Swiss customers asked me to source some MSC certified hoki, which was my first interaction.
I found the concept really interesting. At the time the anchovy stock off the coast of France was collapsing. My cousin was a fisher in that fishery, so I knew of the threats to livelihoods and to the area, and thought: yes, we need a positive system to encourage sustainable management of fisheries.