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MSC inside story: Why you can trust MSC ecolabelled seafood

These days people are increasingly concerned about where their food comes from. DNA testing prove MSC labelled products come from a certified sustainable fishery.
DNA testing of fish samples at lab

Alison Roel is a product integrity manager in the MSC’s Standards team. She has been instrumental in the coordination of DNA testing on MSC labelled products.  In late 2013, Alison appeared in an episode of the National Geographic Wild documentary series Mission: Save the Ocean discussing her work. Here she talks about her experience and why traceability is important.

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