The Olympic and Paralympic Games present a great opportunity to forge positive links between sport and the environment. This year, as part of a commitment to sustainability, 100% of the cod served to athletes in the Olympic and Paralympic Village came from Visir, a family-run fishing business in Grindavik, south west Iceland.
Icelandic cod: carrying the torch for sustainable seafood at the 2016 Rio Olympic and Paralympic Games
Food fraud, simply put, is the selling of food products with a misleading label, description or promise.
Throughout history, dubious traders have looked to profit from substandard, less desirable or counterfeit products. From chalk in flour to horsemeat sold as beef – food fraud is as old as industrial food production itself. Tricks of the trade have included colouring vegetables with copper[i]; diluting milk with water[ii]; substituting herbs for other plants[iii]; and bulking up lamb curries with beef or chicken[iv].
Seafood is well known as a source of healthy oils and nutrients. Studies show that fish oils are good for your heart, brain and bones. Some claim that they can protect you from the effects of air pollution and reduce the signs of aging .
For many, eating certified sustainable fish as part of a balanced diet is an effective way of ensuring that we receive the nutrients, protein and oils we need. But there’s also a growing preference to supplement diet with fish based products in the form of Omega-3 rich fish oils.
In Australia, there’s been a marked shift in the seafood industry. Now, it’s absolutely clear to the supply chain and the retailers that consumers want to know more about what they’re buying. They might not always choose certified goods at the counter, but they want to know whether their products are sourced responsibly, where they come from – and that someone’s taking care of these things. That’s not just true of fish: a great deal of progress has been made in free range chicken eggs, pigs, and so on. For Australia’s food sector, sustainability has become part of doing business.
Late in 2015, two of MSC UK’s Fish and Kids team – Stefanie and Tilda – visited 13 primary schools and over 2,500 children. They wanted to illustrate the connection between ‘Fish and Chips Friday’ school lunches and the protection of our oceans. Stefanie tells us about their 6 week tour…
When they came into the hall and saw a banner depicting an ocean scene with different fish the kids sensed this was no ordinary assembly. It might seem odd to talk about fish first thing in the morning but there was a logic to our plan. We wanted the themes of fishing and ocean health to ‘follow’ the children through the day.