There has never been a more urgent time for seafood businesses and fishing nations to make a commitment to sustainability. The world’s oceans are in trouble, with marine life plummeting and the people who are dependent on the sea for income and food left increasingly vulnerable. Data shows populations of fish and other marine vertebrates, including marine mammals, reptiles and birds have halved since 1970.
Sam Wiley is the CEO of American family business Wiley’s Finest whose Alaskan Fish Oil sustainable supplements are all MSC certified. In this post he gives insider’s explanation of what certification means and why his products proudly carry the ecolabel.
You may not have noticed it on our package, but the blue check mark on the front of every box is called the Marine Stewardship Council ecolabel. This is a prestigious and difficult to obtain certification: by our count (as of Feb 23rd 2014), only 27 fish oil supplements are MSC certified out of the thousands of different Fish Oil supplements sold worldwide.